How do I build interest about Bitter Melon in my area?
We believe everyone has a wide skill set that they can use in their own community to spark a discussion about Bitter Melon and better living. For that reason, we leave this up to you (though can help with ideas and welcome your own!)
We are still experimenting with awareness raising strategies that we use for Bitter Melon. Some methods that we have used to build interest in Bitter Melon was Bitter Melon Week (link here), and one of our advisory board members coined a name and party hosting strategy called a ‘Bitterware Party’ which she used to raise awareness among a small group of friends about Bitter Melon. We have also shared seeds with people interested in planting guerilla Bitter Melon gardens, inserting the plant and the cultivation process into daily street culture. For a list of others, go to LEARN.
But, these are only a few of the many ways to build interest and spark dialogue. If you’re interested in working at a large scale to spread the Bitter Melon word, please contact us at info@bittermelon.org with your ideas. We’d love to help you brainstorm.